Fees, surcharges and hidden costs: welcome to the world of drip pricing
These days, it seems like every time you book a hotel room, order food or go see a movie, there’s a bounty of little hidden fees that sneak up on you.
These sneaky costs are what analysts are calling “drip pricing”, and it’s becoming more and more common.
Press PLAY to hear more about the hidden world of drip pricing
ANU Senior Research Fellow Ralf Steinhauser told Millsy and Karl on 6PR Breakfast
“Businesses definitely use it to have a cheap headline price to bring you in, and then they tack on these rather expensive fees,” Doctor Steinhauser said.