The AFL season is about to get into full swing, and with it comes the return of the “You won’t miss a moment if you DrinkWise” campaign, partnering with Geelong captain Patrick Dangerfield.

Twenty-five per cent of AFL fans reported having missed a great moment at an event because a friend had too much to drink.

Simon Strahan, DrinkWise CEO, explained to the 6PR Breakfast show hosts that the campaign is encouraging fans to focus on the game, not on the alcohol.

“We want everyone to really enjoy and remember what they’re there to see and listen to, and that is the great moments of AFL footy,” he said.

Click PLAY to hear more about the campaign.

Image: GettyImages/Quinn Rooney