Perth-born family business ‘Alf the Label’ has been forced to make a significant and strategic pivot, finding themselves caught in the middle of its two biggest trading partners due to the ever-changing US tariffs.

Click PLAY to hear the impact tariffs are having.

Founder Sophie Doyle explained to Perth Live host Oliver Peterson the impact the uncertainty is having on home-grown businesses that manufacture and trade internationally.

“Hopefully there’s some negotiation to be had and China and the US will be able to come to some sort of middle ground,” she said.

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Image: iStock & Instagram | _sophie_doyle