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6PR gives the people of Perth a voice and invites them to join the conversation.

6PR is the station Perth turns to for breaking news, opinions, and information on what’s happening locally and around the country. It’s also home to Perth’s best-known radio commentators: Steve Mills, Karl Langdon, Gary Adshead, and Oliver Peterson.

On weekends, The Garden Show, Life & Technology and House of Wellness  keep listeners informed and entertained, with 6PR Football bringing all the colour and excitement of the AFL to fans across Perth.

As an integral station in the Nine Radio network, 6PR offers advertisers a unique platform from which to speak to their customers. More than 200,000 people tune into 6PR each week. As an advertiser, you’ll be able to talk directly to our audience.

6PR listeners are superconsumers, aged 55-64s they are a high value audience who were under valued and under represented, but worth $2.3bn in weekly household spend*

During this current cost of living crisis, this superconsumer cohort report having the lowest levels of financial stress than younger age groups, with 49% spending more on travel compared to last year. Plus they are influencers, 2 in 5 say that they are involved in the purchase of brands/products for their family & friends*

One in four 6PR listeners are in the top two financial tiers; few financial concerns or spending on extras.^

More than one in three say that they feel financially secure^

73% are investors and they are the decision makers for household essentials such as Groceries and discretionary items^

Nine Radio offers unique cross-media advertising opportunities, combining live radio, digital streaming, catch up podcasts, and digital display. Whichever way you like to talk to your customers, we can help you target them and have a great conversation.

We’re here to help

Radio is a unique medium, 6PR has a team of award-winning in-house writers to help craft your message and increase the success of your campaign.

Contact us today and we’ll work with you to get your message to the only commercial News Talk radio audience in Perth.