Woolworths have stocked Australian Olympic merchandise, which has seen the company learn from their mistake of taking Australian flags down from their shelves.

Executive Creative Director at Campaign Edge Dee Madigan joined 6PR Afternoons to discuss the sudden change from Woolworths and how the company can improve their reputation.

“They’ve ticked every single box and avoided the Australian Day divisiveness,” Madigan said on 6PR Afternoons.

Click PLAY to listen the full chat with Dee Madigan on 6PR 

Image: Getty