Eddie McGuire warns of online scams as fraudulent videos once again circulate, using AI to steal his identity and con unknowing victims on social media. 

Click PLAY to hear from Eddie McGuire.

He explains to 6PR Breakfast hosts Millsy and Karl that he and Twiggy Forrest have tried to take action against Meta over false advertising, but without success.

“Twiggy and I have been trying to run this down for years, and if somebody with the horsepower of Twiggy Forrest and my public profile can’t even get near it, it tells you where it is at,” he said.

Image: Michael Willson/AFL Photos | Jakub Porzycki/NurPhoto via Getty Images