Fake travel reviews costing Aussies billions
A staggering 1.3 million reviews submitted to Tripadvisor last year were fake, which is estimated to be costing global travellers $152 billion.
Michael Canning from travel site Exceptional Alien is now exposing the scourge of online fake travel reviews.
He told Julie-anne Sprague on 6PR’s Afternoons fake reviewers have become harder to spot, especially with the rise of artificial intelligence.
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