Facebook is putting the development of a kids’ version of Instagram on hold to address concerns of safety advocates and US lawmakers.

“Instagram Kids” had been touted as requiring parental permission to join, and was supposed to provide ad-free, age appropriate content.

Instagram said the project was widely misunderstood but they’ll take the time to listen to critics and build in more parental supervision features.

The move follows revelations Instagram can affect girls’ mental health on issues like body image and self-esteem.

Children’s resilience expert Kari Sutton told Oliver Peterson social media companies are in it for profit, not to look after kid’s mental well being.

“Instagram has impacted 1 in 3 young girls’ beliefs about their own self image and body,” she said.

Ms Sutton recommends parents go to commonsensemedia.org.

“It’s got a guide for parents about each of the apps [social media].”

Press PLAY to hear more about how parents can help their children navigate social media:

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