Clive Palmer has been on everyone’s minds in recent weeks, whether you’ve had a campaign text message, seen his 2-minute TV ad, or driven past a billboard covered in United Australia Party slogans, but will it win him any seats? Pundits are saying no.

Nic Hayes, media analyst and Managing Director of Media Stable, talks us through Palmer’s campaign, who he’s targeting, and who’s likely to end up footing the bill.

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