Today Cancer Council Western Australia (CCWA) launched their next LiveLighter public education campaign that urges West Aussies to lower their cancer risk by reducing sugary drink consumption.

The campaign has been developed alongside new Cancer Council Australia-funded research published in the International Journal of Cancer that shows over 200,000 cancer cases could be avoided in Australia over the next 25 years if all Australian adults maintained a healthy weight and met the physical activity guidelines for cancer prevention.

Many people don’t realise the impact of sugary drinks on weight gain. For example, one 600mL bottle of regular soft drink contains 16 teaspoons of sugar.  Even more concerning is that 47% of Australian children consume sugary drinks every day.

CCWA CEO Ashley Reid told Karl O’Callaghan that sugary drinks includes soft drink, fruit juice, energy drinks and flavoured milks. He says these types drinks have been “normalised.”

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