The annual Australian Lamb ad has been unveiled and this year it highlights everything un-Australia.

Some of the taboos mentioned are kombucha, subtitles and crocs.

Lambassador Sam Kekovich told 6PR Breakfast lamb represents the ‘true Australia’.

“Lamb is my favourite meal,” said Mr Kekovich.

“Nothing like a good old lamb barbecue to use as a catalyst to bring us all together.” 

Click PLAY below to hear what Mr Kekovich had to say 

Watch the ad below