Have you noticed you’re getting less bang for your buck at the supermarket? 

A Chief Market Strategist has told 6PR Breakfast that the term ‘shrinkflation’ is where the volume or weight of the product reduces, but the item’s price remains the same.

Evan Lucas, a Chief Market Strategist from Investment Smart, told Mark Gibson on 6PR Breakfast that shrinkflation is ‘inflation by stealth’.

The consumer is technically paying more for groceries because even though the price hasn’t changed, the product has shrunk itself.

“If you look at a standard Cadbury bar from the 00s, you’re getting about 320g. A standard bar now is about 180g, and it’s actually slightly more expensive. It’s about $3.54 compared to about $2.53 back in the day,” he said.

“The other bigger Australian one to remember is Tim Tams, (they’ve) gone from 11 biscuits down to 9.”

Tap PLAY to hear more about ‘shrinklation’ and examples around the shops that you may not even realise.