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‘Speak like a human being’: Optus’ apologies ring hollow

Simon Beaumont
Article image for ‘Speak like a human being’: Optus’ apologies ring hollow

A day after the biggest phone network outage in Australian history, many are remaining critical of the national carrier’s distinct lack of connection with customers throughout the ordeal.

Optus CEO Kelly Bayer Rosmarin made multiple apologies on behalf of the company yesterday, yet experts like Monash University Lecturer in Strategic Communications Alison Stieven-Taylor are reticent to give her too much credit.

I understand that she is probably a little bit reticent given what happened last year with the data breach, but it’s really important to speak like a human being,” Ms Stieven-Taylor told Gary Adshead onĀ 6PR Mornings.

I wonder whether people just wanted real information as opposed to the kind of platitudes.”

Press PLAY to hear more on the Optus outage fallout

 

Simon Beaumont
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